About This Course
Entrepreneurship is the process of using creative or innovative ways to create a new business or expanding an existing business in new ways that better serve the needs of customers.
Entrepreneurship is often a difficult undertaking, as a vast majority of new businesses fail within the first year of operation. Entrepreneurial activities are substantially different depending on the type of enterprise that is being started. Entrepreneurship ranges in scale from sole proprietorship to major undertakings creating many job opportunities.
Entrepreneurship is about taking risk. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take calculated risks in the name of an idea. An entrepreneur sees an opportunity, figures out way to acquire the needed resources, and acts to turn the opportunity into a business venture.
Learning Objectives
Curriculum
Topic 1: Introduction to Entrepreneurship
Lesson 1: Definition of Entrepreneurs, Business person and Entrepreneurship 00:00
Lesson 2: Characteristics and Traits of a Successful Entrepreneur00:00
Lesson 3: Types of Entrepreneurs00:00
Lesson 4: Management Success Factors00:00
Topic 2: Identifying business opportunities and idea generation Outcomes
Topic 3: The Entrepreneurial Decision Making Process
Topic 4: Success factors for Small Businesses
Topic 5: Effective Marketing For MSMEs
Topic 6: Customer Relationship
Topic 7: Legal Issues for the Entrepreneurs
Topic 8: Book keeping and Financial Management
Topic 9: Business Plan
Your Instructors
Caroline Musyoka
Instructor
Dedicated, resourceful and goal driven professional educator with solid experience and a strong track record devoted to guiding students towards achieving their academic objectives.
Henry Kyalo
Instructor
A dedicated adaptable listener with an attachment to real world learning
KSh 16,000.00
