Topic 1: Introduction to Entrepreneurship
Outcome: Understand what entrepreneurship is and the characteristics of successful entrepreneurs
Lesson 1: Definition of Entrepreneurs, Business person and Entrepreneurship 00:00
Lesson 2: Characteristics and Traits of a Successful Entrepreneur00:00
Lesson 3: Types of Entrepreneurs00:00
Lesson 4: Management Success Factors00:00
Topic 2: Identifying business opportunities and idea generation Outcomes
1. Know one’s personal abilities and how they can be exploited in entrepreneurship
2. Set personal goals that are motivational and achievable within a realistic time period.
3. Stimulate creativity to enable them generate new business ideas. iv. Establish knowledge, skills, talents that they do have in order to use them in identifying entrepreneurial opportunities.
Learn how to screen and evaluate business ideas which then become an opportunity.
Lesson 1: Identifying Business Ideas and Opportunities00:00
Lesson 2: Sources of Business Ideas00:00
Lesson 3: Screening of business ideas using SWOT analysis 00:00
Lesson 4: SMART Goals00:00
Topic 3: The Entrepreneurial Decision Making Process
Expected learning outcome
By the end of the session the Learners will:
• Have an understanding of the entrepreneurial decision process
• Be able to apply it in setting up new ventures.
Lesson 1: Factors that Influence people to become Entrepreneurs00:00
Lesson 2: Entrepreneurial Competencies00:00
Lesson 3: Entrepreneurship and Micro Small Enterprises 00:00
Topic 4: Success factors for Small Businesses
Expected learning outcomes
By the end of the session the Learners will be able to:
• Identify crucial success factors for businesses
• Understand some of the reasons for business failure and how to avoid the pitfalls and run successful businesses.
Lesson 1: Factors that contribute to business success00:00
Lesson 2: Revenue streams 00:00
Lesson 3: Some of the reasons why business fail00:00
Topic 5: Effective Marketing For MSMEs
At the end of the session the Learners will be able to:
• Understand the importance of marketing in enterprise development
• Apply the marketing mix in their business in order to achieve optimal profitability
Lesson 1: Introduction to Marketing00:00
Lesson 2: The Marketing Mix00:00
Entrepreneurship Quiz: Topic 1- 5
Topic 6: Customer Relationship
Dealing with customer requires a combination of practices and strategies that you would use to manage and improve customer interactions.
Lesson 1: Product Knowledge00:00
Lesson 2: Delighting the Customer00:00
Topic 7: Legal Issues for the Entrepreneurs
Expected learning outcomes
At the end of the session the Learners will be able to:
1. Know and understand the different legal requirements their businesses are expected to conform to
2. Understand the purpose of intellectual property rights i.e. copyrights, patents and trade marks
3. Understand the issues relating to the legal structures of the business
Lesson 1: Government Regulations and your Business00:00
Lesson 2: Legal Requirements00:00
Lesson 3: Protecting your Idea00:00
Topic 8: Book keeping and Financial Management
Financial management is a critical aspect of running a small business. It involves making informed decisions about how to effectively use and manage the financial resources of the company.
Lesson 1: The Importance of Financial Management for Small Businesses00:00
Lesson 2: Tips for managing Small Business Finances00:00
Lesson 3: Book keeping00:00
Entrepreneurship Quiz- Topic 6- 10
Topic 9: Business Plan
A business plan is a document that defines in detail a company's objectives and how it plans to achieve its goals. A business plan lays out a written road map for the firm from marketing, financial, and operational standpoints. Both startups and established companies use business plans.
Importance of a Business Plan00:00
